Are you in a brand rut?
There is a fine line between brand consistency and being in a brand rut. Let’s explore the difference and how you can refresh your brand, without going through a full rebrand process. Best approached with caution and a good dose of professional expertise!
Branding Before Breakfast Ep 123 \ Are you in a brand rut?
Morning, I’m Jodie. I’m the MD at Tiny Hunter, and I’m wondering today whether you are in a brand rut, it can be really tricky sometimes.
There’s some very fine lines in life, adulting. It’s hard, right? So, you know, you’ve got entrepreneurs. They’ve got to work hard. You’ve got to put in the hard work and then, you’ll get that uplift, you’ll get success versus you need to go hard, you need to fail fast, you need to pivot, how do you know whether you’re putting in the hard work to get where you’re going or whether it’s time to pivot. This is an example of a fine line.
It’s the same thing with brand consistency and being in a bit of a brand rut. So, consistency is a huge part of building a brand, but some people can take this too far. So, it’s really important obviously that your brand stays true to itself, but how it expresses itself across different touch points can be really contextualised to that scenario.
So, you don’t want to get into a situation where you’ve got your brand, you got some templates when the agency worked on your brand. Now you’re just rolling things out internally and it’s very much same messaging in the same way same use of the brand palette and those sorts of things. Because, I could come and grab your website right now and not change the actual brand palette but make it look completely different.
Just think about your brand. Is it in a bit of a rut? Does it need some exploration within the existing brand palette, so you don’t always need to do a rebrand. But you do need a professional to do this.
Don’t go and start hacking at your brand. You need a professional to do this, re-assess where your brands at, maybe extend the brand guidelines, look at how brand can be used a bit more flexibly in different context that maybe weren’t considered in the beginning.
That’s it from me. It’s time for brekkie.
Written by: Jodie de Vries
Published: September 7, 2022