Babies! Just like brands – am I right?
As with parenting, running your own business is a constant classroom, always learning, adjusting your expectations, taking inspiration from trends and experiences around you, incorporating them into your everyday.
BRANDING BEFORE BREAKFAST EP 21 Babies! Just like brands – am I right?
I’m currently on maternity leave and I can’t help but notice how alike brands and babies are. If you’re not a parent, you can interject pets or housemates in for babies. So this is my second child, born to the same parents, raised in the same home. And you might think that it’s a rinse and repeat experience from my first son. But just like you can get two brands that have almost identical products talking to the same consumers. They can actually be really different entities and experiences. Parenthood loves to throw you curveballs. It’s a constant classroom, and so too is branding. Because at the end of the day, a brand is a living breathing entity. You need to constantly be adjusting. You need to learn from the experiences in the trends around you and bring that into your everyday. It can’t just be, right, a brand strategy launched a website offer your product or service dust yourself down and never look at it again. We need to adjust our expectations and go easier on ourselves because at the end of the day, it would be really weird if after 6, 12, 18 months, you hadn’t learnt something new that was going to make you change your behaviour, or course correct.
So this morning, instead of racking up the parental guilt and thinking about what you’ve done wrong, I want you to think about what you’ve learned, how you’ve changed, how you guys are growing. Make sure that you share that with everyone across the business so you can all see just how much your brand is evolving. Go get yourself a second coffee. And while you’re at it, maybe have a big fat pastry because you’re doing a great job and you deserve it. That’s it for me. I’m off for brekkie.
Written by: Jo Whelan
Published: August 1, 2019