Being more human
How human is your brand? At the end of the day no matter the industry or price point of your products or services, we are all just ordinary humans (except to our mums of course). The humanity of brands is a key way to build connection and loyalty. Let’s explore…
Hi everyone! I’m Jodie, I’m the MD at Tiny Hunter, and today I’m wondering if you can be more human? Not you, I know you’re human, but your brand. Can your brand be more human?
There are endless options out there of ways to connect with your consumer, and there are endless brands for them to choose to connect with. You need to be distinctive and memorable, we know they’re the key factors of branding, and a huge part of that is how human you are. What is the personality of your brand? At the end of the day it doesn’t matter if you’re B2B and you’ve got a high cost sale. You might think you’ve got to be very professional, and you do of course. You need to be trustworthy, but we are still humans connecting with humans, and I think we can lose sight of that sometimes.
A good test is go and read all your competitor’s websites, and read your own, and you will find possibly, probably, there’s a lot of blah blah blah, buzzword, buzzword and it all becomes really same same. You could just copy and paste from one site to the other and it wouldn’t make a difference. So how can you really up the ante in terms of your personality and the human aspects of your brand so that you can help yourself stand out, but really create that connection? It’s not just big things like your entire brand, your messaging, how you look, but little things too. Look at contact forms. Generally, it’s like “Submit form.” “Your form has been received.” It’s super robotic. Look at your brand and think, how can I dial up the humanity of my brand so that I can really connect with my customers?
That’s it from me, it’s time for brekkie.
Written by: Jodie de Vries
Published: June 21, 2023