REBRAND, PACKAGING AND MARKETING

Beerenberg’s rebrand resulted in a 30% uplift in sales nationally. Since that time, Beerenberg has gone from strength to strength with significant expansion in 2018.

OBJECTIVE

Beerenberg is a great Australian story – a sixth generation family owned and run company. They make the most wonderful range of jams, condiments and sauces, all on their farm in South Australia. Although 100% Australian made and owned, they were often mistaken for an imported product due to their ‘European’ look and feel. Beerenberg came to Tiny Hunter looking to rebrand, with goals for national and international growth. Six years later, we’re still working together.

SOLUTION

The first step was to define a clear strategic positioning. Who is Beerenberg? What makes Beerenberg different? What does Beerenberg stand for? Why should people care? The strategy developed, and the resulting brand promise to bring Australians ‘a taste of the country life’, still guides business decisions today. With this clear positioning in mind, we embarked on a complete rebrand. We said goodbye to the old fashioned, German style and hello to a fresh, modern brand that put the heritage and the people behind the company first.

RESULTS

Beerenberg’s initial rebrand resulted in a 30% uplift in sales nationally, leading to increased distribution and fantastic engagement by customers both old and new. That was six years ago, and since then we’ve continued to work in close partnership with Beerenberg in a strategic and creative capacity across a whole facet of brand and marketing activities. This has included live events such as the The Honesty Box, branding for new product ranges such as dessert sauces and alcoholic jams, web and digital campaigns, and ongoing packaging evolution to ensure relevance in the fast moving world of FMCG. Beerenberg continue to go from strength to strength both in Australia and overseas, having recently expanded production facilities to double their output.

30%
uplift

Sally Paech \ Marketing Director
Beerenberg

“Working with Tiny Hunter has been the most productive, creative and exciting experience for Beerenberg. The team went to great lengths to fully immerse themselves in our brand – we know they care. They are exceptional communicators and constantly strive for perfection in their work. It is a genuine partnership. They ‘got us’ from the first moment and since then we’ve moved ahead in leaps and bounds. We now know we’re heading in the right direction and we have Tiny Hunter to thank for it.”

DELIVERABLES

Brand strategy
Brand identity
Photography & film
Packaging design
Environmental graphics
Point of sale collateral
Website design and development
Campaigns
Social media strategy

AWARDS

2018

Graphis Design Annual, Silver Winner
Cocktail Inspired Artisan Preserves Packaging
Slow Cooker Sauces Packaging

2016

Sydney Design Awards, Silver Winner
Honesty Box Exhibition

Graphis Design Annual, Gold Winner
Dessert Sauces Packaging

2015

Create Design Awards, Finalist
Dessert Sauces Packaging

AGDA Design Awards, Finalist
Ligurian Honey Brand Photography

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