REBRAND AND MARKETING

The Aura-Soma rebrand has opened the company up to a whole new audience and re-positioned it within the thriving wellbeing space. The rebrand won a global platinum branding award.

OBJECTIVE

Aura-Soma is a system of colour, plant, and crystal energies that enhance happiness and vitality. Established more than 35 years ago it has achieved great success with distribution in more than 50 countries and a loyal consumer base.

The company’s overarching mission to make the brand accessible to all those who truly seek it drove them to push themselves further and ask ‘How do we ensure relevance in the fast-evolving world of wellbeing?’

SOLUTION

Tiny Hunter was chosen by Aura-Soma to define a new brand strategy that could be executed across all facets of the business; teaching, distribution, consultations and the products themselves, as well as their community engagement and social media.

Once established, the strategy was realised through brand identity, packaging, employee engagement, website, social media, film, and marketing. A contemporary and accessible brand was essential to ensure new target audiences within the wellbeing movement were able to connect with Aura-Soma on their quest for self actualisation.

Clear communication to the loyal advocates in the Aura-Soma network, about the new brand and the drivers behind it, were key to managing the transformation.

RESULTS

Tiny Hunter attended various global conferences to present the new brand to the Aura-Soma community. This resulted in high praise from across the network and most importantly ensured a connection with the new brand at a grassroots level. With the relaunch being relatively recent, results already show Aura-Soma is well on the journey to connecting with a broader audience.

Time on the website has doubled and visits to the courses page has increased by over 50%. Meanwhile, Facebook has experienced a 104% increase in likes, a 747% increase in engagement, and has become a major driver of traffic to the Aura-Soma website. Instagram has also grown significantly with 1,000 new followers in just three months and 8,200 likes and comments across the same period.

Jessica Booth
Aura-Soma

Working alongside the team at Tiny Hunter was a true collaborative partnership. They took the time to understand the nuances of our business and we are thrilled with the outcome of the strategic brand work. We now have a contemporary, accessible brand and continue to work with Tiny Hunter to develop this through marketing and internal community outreach initiatives.”

DELIVERABLES

Brand strategy
Brand identity
Brand collateral
Packaging
Content strategy
Digital strategy
Website design
Content creation
Brand film
Employee engagement
Social media management
Ongoing marketing consultation

AWARDS

2018

Graphis Branding Awards, Platinum Winner
Aura-Soma Rebrand

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