Brand lessons from Christmas

Christmas, Christmas in the air, Christmas, Christmas everywhere. As far as branding goes Christmas might be the most powerful brand of all. What can we learn and apply to our own brands?

Hi, everyone. I’m Jodie. I’m the MD of Tiny Hunter, and we are at that time of the year where there are literally only two kinds of people. There are those that want you to have the Christmas carol’s playlist on repeat, and then there are those who maybe in danger of stabbing themselves with a pen if they hear another Christmas carol in the shops. Now, I know that Christmas is not for everyone, but I just want to chat about modern Christmas for a little bit because I think there’s a lot that we can learn in terms of building a strong brand. So, you think about Christmas as a brand and it’s pervasive, right? It has so many emotional attachments to it. It’s about connection with family, it’s about giving and receiving and taking some time for grattitude.

There’s so many visual cues your reds, your greens, there’s your golds, there’s the Christmas tree, Santa, the elves, candy cane’s, there are so many visual cues at this time of year that straight away you know ‘that’ is Christmas. And then there’s the experience, whatever it may mean to you in terms of, gathering on that day, the foods that you might eat. So, there are many places in the world that there’s a fairly strong brand in terms of Christmas, and then within that, people have their own experiences as well. So, if you know anyone that’s moved from the UK to Sydney, you will know that they really struggle because their picture of Christmas has been broken a little bit.

The weather change is such a big shift in terms of how they feel about Christmas, it’s a real disruptor and it takes them time to adjust. So, love it or hate it. I want you to think about Christmas and all those strong cues and feelings that it creates, and I want you to think about your own business, your own brand. What can you be doing to create that kind of consistency so that when people think about you, they have that strong perception and those strong emotions just like Christmas. So, you’re not going to hear from me now until next year because you’ll all be too busy thinking about your brands and how to make them as awesome as Christmas.

That’s it from me. It’s time for brekkie, or maybe a mulled wine depending on which part of the world you are in.

Jodie de Vries

Written by: Jodie de Vries
Published: December 21, 2022

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