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Colour can play an important role in conveying information nonverbally, creating certain moods, and even influencing the decisions people make. It’s important to know what colours mean and what responses they can elicit.

BRANDING BEFORE BREAKFAST EP 95 Did you know colour affects mood and emotions?

Hi everyone. Colour matters. So how did you choose your brand colours? Did you base them on your favorite colours? Perhaps you love blue because you love the ocean and you love to go swimming. Well, that’s kind of cool. But did you know there’s a whole psychology behind colour? Colour affects mood and emotions. So, colour can play an important role in communicating in a nonverbal way. In fact, 90% of snap decisions are made based on the psychology of colour. So it’s important to understand the meaning behind colours and the emotions they elicit.

So, how do colours affect mood? Well, colours are quite subjective, but there are some universal meanings behind them, which I’m going to talk you through right now.

We’ve got red. Now, red means excitement and strength, and love and energy.
Orange is all about confidence, success, bravery and sociability.
Yellow is creativity and happiness and warmth and cheer.
And you’ve got green, which is all about nature and healing and freshness and quality.
Now blue is trust. It’s peace, loyalty and competence. And how many financial institutions do we see using the colour blue?
You’ve got pink which is all about compassion and sincerity and sophistication and sweet.
Purple is royalty and luxury, and spirituality, and ambition.
Brown is about being dependable, and rugged, and trustworthy.
You’ve got black which is full of sophistication. It’s also dramatic, your sister’s security.
And then you’ve got white which is clean, simplicity, innocence and honesty.

So when you’re choosing your brand colours, think about how they’re going to affect your customer. That’s it from me, time for brekkie.

Written by: Emma Scott
Published: November 24, 2021