Research comes in all different shapes and sizes, and knowing what’s right for your brand can be confusing. In this week’s episode, we delve into why it’s worth it. Whether it’s in-depth or straightforward, we explore how research can shape and elevate your brand value while enhancing customer experience.
Good morning. My name is Kiri, I’m the Business Growth Strategist here at Tiny Hunter, and today I want to talk about research, because research is one of those things that we talk about a lot.
We talk about the power of research, but I find it is one area where clients can be unsure about. They ask me, is it worth it? Is it accurate? It is it expensive? The short answer is that research can look like a lot of different things. It can be really in-depth or quite straightforward, and that depends on the size of your brand, your research goals, and your budget. Research can help answer questions like who knows about my brand? What are the perceptions of my brand? What do consumers care about when buying X, Y, Z? The best thing about research is that you can tailor it to exactly what it is that you want to find out. Ultimately, the goal with research is to come away with actionable insights that are going to grow and shape your brand. It takes the guesswork out of decision making, but it shouldn’t solely shape your decision making. It’s a combination of those insights and your expert knowledge of your brand.
Is research worth it? Yes, it is. It really is. Any time you’re talking to your customers, people about your brand, your competitors, your category, you’re going to find out things that are helpful. Whether that is talking to four of your clients in one on one interviews or it’s social listening to thousands of people, you’re going to discover insights that will help shape the way you communicate and ultimately improve your customer experience.
That’s it from me, it’s time for brekkie.