Don’t rebrand if…

Rebranding your organisation is an exciting, transformative time. But it’s also a large initiative that needs to take place alongside business as usual. To make sure you are prepared, here are 3 must haves you shouldn’t rebrand without.

Branding Before Breakfast Ep 177 Don’t rebrand if…

Morning. I’m Jodie, I’m the MD at Tiny Hunter. And today I want to talk with you about why you shouldn’t rebrand. Which I know is the opposite of what I’m normally talking about. But we do want you to be set up for success.

You shouldn’t rebrand if you don’t have an internal resource that is allocated to this body of work. Which means they need to have time for it, it doesn’t go to the bottom of the pile. They’re going to be the key person liaising with the agency. They’re going to wrangle everyone internally, they’re going to consolidate feedback. It’s really important that we have that person to work with. The other thing that you need to have is money, and I know you know that. But I’m not just talking about the brand strategy and brand identity. Once that is done, that’s just the beginning. Now there is a lot of work to do. You need to roll that out across all your touchpoints, which varies wildly for each business, but you need to factor that in so that when you get to that point, you can actually get your brand out into the world in a reasonable timeframe. And then the last thing that you really need, really last but not least, because it’s really important, is you need access to your key stakeholders. Key stakeholders in the business, they need to be on board, they need to be championing the project, they need to make themselves accessible to be part of the process so that they can have buy in and lead by example. Hopefully you’ve got those three things, which is great, then off you go. But otherwise it’s something to think aboutbefore you get started.

That’s it from me, it’s time for brekkie.

Jodie de Vries

Written by: Jodie de Vries
Published: February 14, 2024

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