Is your brand ready for the export market? Join the panel discussion
Join Tiny Hunter, KPMG and the Export Council of Australia to discuss how to get your brand ready for the export market. We’ll also be joined by the founder of online success story Hard to Find.
Australian brands are much loved around the world and there is so much opportunity for Australian brands abroad. But how do you even begin to navigate the huge beast that is preparing for export?
- How do you strategically choose the right market for your product or service offering?
- How do you make sure you are connected to the right partners in each of these markets? Including distribution and logistics?
- How do you ensure your brand and communication strategies are culturally relevant?
There is so much to think about and plan for. Diving in without the right support and team could prove to be disastrous. Equally, you don’t want to miss out on the huge opportunity international markets can hold for your business. KPMG, the Export Council of Australia and Tiny Hunter invite you to a panel discussion ‘Brand Ready for the Export Market’ where we hear about the dos and don’ts of preparing to export.
WHERE AND WHEN
Join us on Thursday 17th May from 5-6pm.
Tiny Hunter
Level 1, 20 Hutchinson Street
Surry Hills, Sydney
HOW TO RSVP
To reserve your space at this exclusive event contact us by 26th April 2018.
For queries please don’t hesitate to call Emma Scott on 02 9360 0099.
THE SPEAKERS
FATOU N’DIAYE
Fatou N’diaye is the NSW Lead for KPMG’s Trade & Investment team, based in Sydney. An international sales and export specialist, Fatou has more than a decade of experience helping companies to develop their international strategies and drive their growth across Asia, Middle East and Europe. Fatou’s expertise spans a broad range of industries, including waste water, pharmaceuticals, medical devices, automotive, IT.
KRISTEN MULLIGAN
Kristen Mulligan is the Business Development and Membership Manager of the Export Council of Australia (ECA). In her role, Kristen helps Australian business go global and navigate the challenges, opportunities and government agencies involved in international business. Industry and market agnostic, Kristen has worked with members and export champions alike celebrating, promoting and assisting their global competitiveness.
ERICA STEWART
Erica Stewart is the founder and CEO of the hugely successful market place gift store Hard To Find. The company has found its fame through specialising and sourcing unique and personalised gifts, with sales increasing 100% year-on-year since launch. Despite her success Erica is always focused on the next goal, where to now. And one such focus is her foray into new markets. We hear first hand from Erica on her experience in planning and implementing the strategy for new markets. From logistics to branding, all women have a wealth of experience in the export market, ready to share with you.
EMMA SCOTT
Emma Scott is an award winning creative director and brand strategist, heading up the creative team at Sydney-based branding agency Tiny Hunter. Through Emma’s 15 years in the industry she has developed a great love for supporting Australian brands in their growth journey. Her keen interest lies in strategic planning to capture the hearts and minds of a business’ most desired customer. Tiny Hunter is known for its human-centric approach to branding – Brand Kinship®, an approach which Emma has championed throughout the agency.
Written by: Emma Scott
Published: April 19, 2018