Our process

How we help brands shine

Tiny Hunter is a branding agency that specialises in helping businesses create a deep emotional engagement with their customers. We believe in a human-centric approach to repositioning brands. Why? Because a brand that lives in the hearts and minds of its customers is a brand that will achieve greater sales and long-term growth. 

We call it Brand Kinship. You call it success.

Most marketing today is still very product or category orientated, focused solely on what the business has to say or sell, which means communication becomes features obsessed. With sales targets and pressures we appreciate why marketers have this kind of focus, however, what about the customer? After all, isn't it the customer that is buying your product - or someone else's? At Tiny Hunter we work with you to really understand your customers. Who are they? Where do you find them? What are their likes and dislikes? How do you connect with them? What will keep them engaged for the long term? What will drive them to purchase? We work with a team of researchers to leverage customer intelligence, and help your brand find the right way to engage.

Human-centric approach
The human-centric approach to brand and marketing has emerged in the last ten years, inspired by the likes of Philip Kotler, Seth Godin, Brian Solis and David Meerman-Scott.

In Kotler’s words: “Human-centric marketing is defined by brands that approach engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts, minds, and spirits.”

Gone are the days where your brand is a static entity that talks at their audience. A brand today needs to be a living and breathing organism and your audience needs to be actively participating. To create true connection, your brand must connect with its audience on a deeper philosophical level, and create a following; a tribe.

At Tiny Hunter we have embraced this human-centric approach and infused this thinking into every step of our process for developing hero brands, brands that truly engage and connect. The customer is top of mind always.

Whether you are launching a new brand, you have an existing brand that has lost its way and needs reinvigorating or your brand has had a shift in direction, we have developed a rigorous process to achieve brand success.

Request a complimentary brand audit
For your complimentary brand audit (a simple analysis on how your brand is performing), please fill out your details or call us on 02 9360 0099.

Our process contact us

Genuine conversations, built from a brand’s uniqueness, are what will create true advocates and forge lasting relationships.

We show brands how to engage in a way that can't be ignored.
We challenge them to be

 

REMARKABLE

Want to see our approach in action?

 

EXPLORE OUR showcase