An article in BRW on the 2nd December presents the recent sales success of Beerenberg, a sixth generation family owned company, built right here on Australian soil. Tiny Hunter has worked closely with Beerenberg over the last two years, championing the rebrand, and are exceptionally proud to have been a part of this transformational process.
Beerenberg is a great Australian story. The company makes the most wonderful range of jams, condiments and sauces, all on their farm in South Australia. Although 100% Australian made and owned, they were often mistaken for an imported product due to their ‘European’ look and feel, which was at the core of the decision to shift the look and feel of the brand to more accurately reflect who they really are.
Beerenberg understood the need to clearly define the foundations of their brand. They engaged Tiny Hunter to work with them in creating a clear brand strategy and a new visual direction that best communicates the true essence of this great Australian brand: ‘the provenance of our farm, to the heart of your home.’ Beerenberg is all about quality and about the delight people experience when they taste a range of products that have been crafted purely with taste in mind.
In communicating the brand’s rich Australian heritage Tiny Hunter, alongside Monty Noble from Noble Brands, brought to the forefront the people behind the brand, the Paech family and the Beerenberg staff. Each product is named after a family or staff member, and in a fun and cheeky way (as Australians we don’t like to take ourselves too seriously) we tell their story. This approach successfully connected consumers with the brand in an emotive and engaging way.
As quoted in BRW “The label overhaul in late 2013 has paid dividends and sales have climbed about 30 per cent in the past year.”
It’s such a courageous, bold step to completely change your brand look, and we are so proud of all involved in this epic and exciting venture.
We continue to work closely with Beerenberg, having embarked on a new phase for the company – the creation of a new tier of premium products, the Artisan Collection. We look to the exciting future of Beerenberg, a future filled with possibility, and of course sensational tastes.