We are very excited to have been awarded silver at the 2016 Sydney Design Awards. The silver award was presented for our work on the Beerenberg Honesty Box Exhibition in the category Marketing – Event Experience.
”Year on year we see a growing sophistication in the Sydney design marketplace. This year is no exception. The courage demonstrated by clients and creative teams is the powerhouse behind a strong pool of award winners,” Mr Bergin of Design 100 stated.
Established in Melbourne, the [city] design awards are held in New York, San Francisco, Chicago, London, Hong Kong, Melbourne and Sydney, providing the design community critical links into global markets and an efficient method to gain recognition across an extensive range of categories and celebrates the creativity and courage of those who are leading the way.
The Honesty Box photographic exhibition is a celebration of Australian farmers, our quiet achievers. It’s also a tribute to the beautiful landscape of rural Australia and the stories of food provenance. Created by sixth generation Australian farmers, Beerenberg has first hand experience of the many challenges that Australian producers face. This, along with a passion for supplying locally grown food to Australian consumers formed the basis behind the Honesty Box photography exhibition.
Grounded in the brand’s authenticity, The Honesty Box photographic exhibition provided a potent vehicle to tell real stories of real people and their produce. Captured by some of Australia’s top photographers, the exhibition’s images share the legends, lives and spirit of farming across the nation and supported with a strategic media campaign, these stories and images were seeded through social media, PR and mainstream media channels.
The whole purpose of the event was to raise awareness and funds to support rural farmers in Australia. Each of the photographs were auctioned and funds raised went to the charity Australian Farmers Foundation.
A huge thank you to Beerenberg for a longstanding partnership that provides the collaboration necessary to produce award winning work.