What are the biggest global trends right now?
Are you tapping into a current consumer trend? Does your business provide a product or service that is important to the collective consciousness? Or are you paddling upstream because consumers don’t care about what you are offering.
BRANDING BEFORE BREAKFAST EP 80 What are the biggest global trends right now?
Are you tapping into a current consumer trend? Is your business offering a product or service that the collective consciousness cares about? Or are you paddling upstream because no one really cares about what you’re offering? Society changes rapidly. Technology changes rapidly. And the consumer needs change rapidly. Are you across these trends? Do you have your finger on the pulse of what’s happening out there? Here are some some important consumer trends that you should be across right now.
Number one – sustainability. According to a report by the Southern Cross University, 77% of people want to know how to live a more sustainable life.
Next, craving convenience. In our fast-paced world, people don’t want to wait. They demand swift and seamless shopping experiences.
Social enterprise – people no longer want to purchase from profit only centered companies. They are looking for companies with a social and environmental conscience.
Maximizing time – people are trying to fit so much into their day, if you can help correct time efficiency then you’re on to a winner.
And flexibility. The way we work has changed rapidly. It’s no longer necessarily this 9-5 gig. Can you offer people support in creating a flexible work and home life?
Now there’s plenty more trends to research. Our advice, don’t ignore these trends. They could provide a valuable opportunity for your business. How is your business going to respond? That’s it for me. Time for brekkie.
Written by: Emma Scott
Published: July 23, 2021