Big River Group has been helping build Australia for over 100 years. With a robust growth and acquisition strategy, they needed a future-proof brand which was audience-led, had flexibility and spoke to the Big River Group values. Big River Group approached us to undergo the strategic rebrand, to define their brand architecture and brand identity, and create unity, clarity and consistency across their diverse portfolio of brands. The rebrand needed to be contemporary and future-proof, talking to the values of the Big River Group, whilst continuing to leverage the unique qualities and strengths of individual sites.