We are honoured to be part of the Neke movement by creating a strong brand identity that brings this mission to life. Neke are making the world a better place, tackling health issues linked to a sedentary lifestyle (obesity, type 2 diabetes, mental health and wellbeing challenges) by inspiring people to get up and move. From the technology and product itself, their responsible sourcing of materials, through to the people they work with — everything is purposeful. The brand needed to reflect that intention and inspire people to join the Neke movement. Based on the fluidity of a slinky, its movement and flow, we created a brand full of tension, potential and energy.