BRANDING, PACKAGING AND WEBSITE

The creation of a brand to realise the founder’s dream and legacy as a mother – the launch of a 100% natural and organic solution to fulfil every woman’s desire to feel and be beautiful. The foundation of the brand is a love letter from mother to daughter.

OBJECTIVE

Watching her three daughters enter their late teens and early twenties, Mary Flaskos, founder and owner of Omorphis, understood their desire to feel and be beautiful. But she worried about the role models and products available to them. Mary’s dream was born; to create a 100% natural and organic solution and she came to Tiny Hunter to create a brand that matched these aspirations.

SOLUTION

The first step was to formulate the brand strategy; focussed on Mary’s deep desire to create 100% natural and organic skincare products for her daughters. This was brought to life with inspiration by the Greek heritage within the family and the beauty secrets infused in Omorphis. A modern adaptation of the letter Omega has been used for the two ‘O’s’ in Omorphis. Also interpreted as two figures, mother and daughter.
The contemporary, modern approach to packaging in black ensures shelf appeal amongst a sea of whites and neutrals within the organic skincare market.

RESULTS

Omorphis has recently launched with a strong brand that expresses it’s core essence and values. The products are now available online and the foundations are in place to embark on strategic marketing activities.

Mary Flaskos / Founder and owner
Omorphis

The Tiny Hunter team understood my motivations and my family dynamic from the start, which was important as this was key to honouring why I decided to pursue this labour of love in the first place. At each stage of the process we have always been able to have open and honest conversations and they have taken my feedback on board creating a brand I am extremely proud of.

DELIVERABLES

Brand strategy
Brand identity
Packaging
Website design

Photography by Toby Peet

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