Following the rebrand Simmone Logue catapulted from COVID catastrophe to $20million in revenue with nationwide Woolies distribution.

“It has been a joy working with the Tiny Hunter team. From strategy through to visualisation, they truly understood me and my unwavering passion to put food from the heart into homes around Australia. The rebrand was perfectly timed to ensure our expansion outside of NSW was a huge success.” Simmone Logue, Founder

Simmone Logue is an iconic Sydney based business that is over 30 years old and provides high end catering, baking and more recently in-store ready made meals. When the COVID pandemic hit they lost $350,000 overnight. Like so many businesses it was time to take quick action – pivoting and working hard to ensure they would come out the other side.

Simmone Logue approached Tiny Hunter looking for a brand strategy and brand identity, to drive their reach and brand awareness beyond Sydney. The brand refresh needed to take them into the mainstream market nationwide, as an accessible but premium brand.

With the launch of the new brand the business has gone from strength to strength and is now stocked in 950 Woolworth stores across Australia and is making $20 million annually.




Indigo Awards, Silver Winner (Bakery)
Simmone Logue, Rebrand

Indigo Awards, Bronze Winner (Food – Other Category)
Simmone Logue, Rebrand


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