CAMPAIGNS AND MARKETING

We have been working alongside Sydney Airport for over 6 years now, across a multitude of campaigns, tenders and marketing collateral with a focus on building the luxury positioning.

OBJECTIVE

Sydney Airport has undergone a major transformation in recent years and has become one of the world’s busiest, most successful airports. It is the true gateway to Australia and retail sales surpass even the country’s biggest shopping centres. The airport needed a communications partner that could assist with this growth across a whole range of activities.

SOLUTION

Our work with the airport is as diverse as the guests that visit it each year. Projects include:

  • Assisting to reposition T1 as a luxury destination and attract brands such as Rolex and Tiffany’s
  • The creation of the airport’s first ever out of home advertising campaign, promoting its luxury Tax Free shopping offering
  • Airport explainer videos to assist travellers in understanding airport procedures
  • Community campaigns to raise awareness of the airport’s CSR strategy

RESULTS

Our relationship with the airport is now in its sixth year, and we work across a host of departments including retail, corporate, and leasing. We can’t say much at the moment, but there are exciting things ahead in 2018/19 as we work closely with the brand to further cement its reputation as one of the world’s leading airports.

YAEL BRADBURY \ HEAD OF MARKETING
SYDNEY AIRPORT

“Tiny Hunter have worked closely with Sydney Airport in a creative and strategic capacity for a number of years. Their creative vision, dedication to excellence and ability to be nimble in the face of juggling many projects with tight timeframes makes them a trusted partner. As an added bonus they are friendly, fabulous and wonderful hosts when in Rome should you bump into them on your travels as I was lucky to do!”

DELIVERABLES

Creative concept
Copywriting
Campaign collateral
Concept creation
Art direction
Copywriting
Animation
Branding

CREDIT
Photography by Julie Adams and James Mills

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