We recently helped long-term client Nikolovski Lawyers create a TV commercial that breaks away from the hard-hitting tone of traditional legal advertising.

Based in Wollongong and serving the Illawarra and surrounding regions, Nikolovski Lawyers are known for their work in compensation and family law. Their reputation is built on genuine care for their clients, paired with exceptional legal expertise.

However, an old perception lingered – the best legal minds are found in Sydney. This campaign set out to build local brand equity, differentiate from the competition, and remind the community that exceptional legal expertise lives right here at home.

With a focus on regional pride and genuine care, the campaign brings their tagline ‘We’re with you all the way’ to life. It positions Nikolovski Lawyers as trusted partners who bring compassion to life’s most challenging moments, with legal expertise that rivals that of city firms.

Filmed in and around the local community, the commercial highlights real people and everyday moments to capture the human side of legal support. Its warm, uplifting tone offers a refreshing alternative to typical legal ads
positioning Nikolovski Lawyers as trusted advocates who combine compassion with deep expertise.

The campaign was rolled out across multiple channels — TV, radio, digital, print and outdoor — ensuring it reaches people wherever they are.

CREDITS
Strategy and Creative: Tiny Hunter
Production: Teel Studios
Music: Caleb Jacobs