A powerful brand strategy and 15 second TV commercial for global food brand AYAM’s local Australian positioning.
Tiny Hunter were engaged to define the local Australian brand positioning for global food brand AYAM. With a rich heritage and extensive product range, AYAM needed a positioning to set their path to the future.
With incredible flavours, strong heritage and clean ingredients we crafted a positioning that is un-claimable by other brands – brought to life in the tagline ‘honest asian flavours since 1982’. Following the strategic positioning phase we created a compelling national ad campaign with a 15 second TV commercial. Short yet flavoursome, the TVC is on-track to achieve desired metrics reaching a target demographic of two million across Sydney, Melbourne and Brisbane.
TV Commercial – ideation, art direction and production management
Produced by The Playground Group
Directed by David Barker
Styled by Jerrie-Joy Redman-Lloyd