In a world where time is the ultimate luxury, 1000 HOUR sought to redefine their positioning in the market and transition themselves from a practical beauty favourite to a modern beauty authority for the next generation.

Through an in-depth discovery process, including interviews with stakeholders across the business, we defined a brand strategy and key messaging rooted in the essence of ‘beauty on your own terms,’ highlighting both self-care and time-saving convenience.

With this strategic foundation in place, the brand’s refreshed identity breathes new life into professional-quality beauty at home. Inspired by the mechanics of a clock, the 1000 HOUR logomark and graphic elements serve as a flexible storytelling device that reflects the brand’s name. Flowing contours echo the passage of time, symbolising the freedom that clever beauty solutions provide and the path of beauty secrets passed down through generations from mothers to daughters.

To set the stage for the packaging refresh, we developed the hero pack design concept for their best-selling Brow Dye Kit. Working closely with Chemcorp International, we crafted a cohesive packaging system designed to ensure standout appeal and on-shelf impact. The product takes center stage, beautifully highlighted with photography that captures authentic moments of self-care.

With the brand identity in place, Chemcorp International have done an exceptional job bringing it to life both in-store and online. Discover 1000 HOUR in-store or follow @1000hour on Instagram for a closer look.