ANNUAL TENDER, BRAND FILM AND WEBSITE

For the past five years, Argyle Pink Diamonds has entrusted us to showcase their annual collection of the rarest and most alluring diamonds in the world. This project is an agency favourite, being the ultimate creative indulgence, and has won Tiny Hunter multiple awards.

OBJECTIVE

The Argyle Pink Diamonds Tender is one of the most exclusive diamond tenders in the world. Each year the new collection is released and showcased to jewellers and private buyers through a tender document and launch event. Befitting these majestic pieces the tender must be exquisite and refined, with each year’s theme being inspired by the diamond collection itself.

SOLUTION

Each year, the tender and launch event has a unique theme. Highlights for us include 2015’s theme, which was ‘transformation and the pursuit of perfection’. We drew on parallels between the rare pink diamonds and the artistry of a prima ballerina, with a partnership between Argyle Pink Diamonds and The Australian Ballet. 2017’s theme ‘Custodians of rare beauty’ saw us bring to life the myriad facets reflected in the rare diamonds in a series of artworks we created for the book.

RESULTS

We are proud to play our part in ensuring the diamonds attract the highest bids. The tender receives strong praise from customers and stakeholders each year, underlined by the fact that Argyle Pink Diamonds has continually returned to us for this previous body of work.

DELIVERABLES

Brand identity
Photography
Creative concept
Design
Print management
Launch collateral
Event management

AWARDS

2018

Indigo Awards, Gold Winner
Argyle Pink Diamonds Tender 2017

2016

Graphis Design Annual, Gold Winner
Argyle Pink Diamonds Tender 2014

© Tiny Hunter 2018 Privacy