REBRAND, COLLECTION LAUNCH AND MARKETING

Cerrone have a brand reflective of their incredible craftsmanship, one that celebrates all the values they hold dear in terms of family, love and celebration.

OBJECTIVE

Leading Australian jewellery house Cerrone is highly regarded for its craftsmanship, attention to detail and design excellence. As a family-owned and run company, Cerrone has a great passion for creativity, luxury, and family. They came to Tiny Hunter looking for a brand that would encapsulate everything that is ‘Cerrone’.

SOLUTION

It is Cerrone’s joy in helping people create jewellery to celebrate precious moments in life that sets them apart. This inspired our work on the brand utilising subtle patterns and beautiful black and white photography to capture those very special moments in life. A new website and print collateral continued this rich aesthetic. This concept of ‘A moment in time’ also formed the focus of an event for the launch of a new collection, bringing together fashion, luxury and art in a stunning theatre piece.

RESULTS

Cerrone have a brand reflective of their incredible craftsmanship, one that celebrates all the values they hold dear in terms of family, love and celebration. The theatrical launch event resulted in the collection selling out faster than any had prior and received fantastic PR and word of mouth.

 

DOMINIQUE CERRONE-PARISI \ OPERATIONS MANAGER
CERRONE

“It is always a pleasure working with Tiny Hunter; the new Cerrone brand and collection would not have been the success it is, without the team’s creativity, imagination and enthusiasm. The team’s unending energy and dedication to Cerrone was inspiring. When Emma takes the lead, the job gets done, and done in style.”

DELIVERABLES

Brand identity
Photography and videography
Website design and development
Marketing collateral
Photography

CREDITS
Photography by Julie Adams

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