REBRAND AND PACKAGING

Bringing the underlying thought of ‘hero of the dinner plate’ to life, established in the brand strategy work we completed, a fun, family-friendly brand was born that assisted Farm Foods Butchers, a family company itself, in becoming stocked nationally in Woolworths.  

OBJECTIVE

Seasoned and ‘ready to cook’ meat company Farm Foods approached Tiny Hunter for a complete brand strategy and repositioning. Looking to appeal to the target audience of busy, modern day Australian families, we knew that this was a brand we could have some fun with.

SOLUTION

After research and the development of the brand strategy – to make meat the hero of the dinner plate – the company name changed from ‘Farm Foods’ to ‘Farm Foods Butchers’, reflecting their origins in a small, family-run butcher shop. The new brand mark, look and feel, and a suite of superhero style characters including ‘Sammy the Sausage’ showcase the company’s affordable offering in a fun and engaging way.

RESULTS

The new brand has already been rolled out to packaging – with the company securing a new range with Woolworths as a result – and is continuing to be implemented across all touchpoints.

DELIVERABLES

Brand strategy
Messaging architecture
Brand identity
Brand guidelines
Copywriting
Packaging design
Tone of Voice

AWARDS

2018

Indigo Awards, Gold Winner
Farm Foods Rebrand

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