Bringing the underlying thought of ‘hero of the dinner plate’ to life, established in the brand strategy work we completed, a fun, family-friendly brand was born that assisted Farm Foods Butchers, a family company itself, in becoming stocked nationally in Woolworths.  


Seasoned and ‘ready to cook’ meat company Farm Foods approached Tiny Hunter for a complete brand strategy and repositioning. Looking to appeal to the target audience of busy, modern day Australian families, we knew that this was a brand we could have some fun with.


After research and the development of the brand strategy – to make meat the hero of the dinner plate – the company name changed from ‘Farm Foods’ to ‘Farm Foods Butchers’, reflecting their origins in a small, family-run butcher shop. The new brand mark, look and feel, and a suite of superhero style characters including ‘Sammy the Sausage’ showcase the company’s affordable offering in a fun and engaging way.


The new brand has already been rolled out to packaging – with the company securing a new range with Woolworths as a result – and is continuing to be implemented across all touchpoints.


Brand strategy
Messaging architecture
Brand identity
Brand guidelines
Packaging design
Tone of Voice



Indigo Awards, Gold Winner
Farm Foods Rebrand

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