A rebrand for a SO FLY foodie experience


Take a wild ride
to the vibrant
streets of

In the competitive world of fast food, Red Wok Thai To Go had very little brand recognition or customer loyalty. With a great central Sydney location and modern menu, Red Wok Thai To Go was screaming for a name and brand identity that would take their customers on a crazy food adventure straight to the vibrant, anything goes, streets of Thailand.

With a strong and clear brand strategy in place, we created an identity to celebrate their insatiable appetite for vibrancy and fun. A new name, Flying Tigress, encompasses all that is unique to the owners. Backed with a cheeky tone, fluorescent pinks and (literally) a flying tigress, the brand refresh has seen hungry adventurers hunting out this new bright beacon in the city.

Photography by Flying Tigress

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