Fuzzy Bum / Happiness in a squeeze

A bold, fresh,
and joyful
new honey brand
shaking up
a crowded category –
spreading happiness,
one jar at a time

“Tiny Hunter are professional, passionate, client focused and results driven. They are a pleasure to work with and will be my first call for any follow up work in branding across my businesses.” Tristan Marriette, Portfolio Manager

Duxton Bees needed a brand that could stand out on shelves while celebrating the provenance and care behind their 100% pure Australian honey. The result of delivering research, strategy, naming, brand identity and packaging is Fuzzy Bum  – a playful, vibrant honey brand that celebrates the bees and the pure goodness of Australian honey. The name needed to be vibrant, fun and memorable to set it apart from its competitors. What better way to do this than to hone in on a unique attribute – their “fuzzy bums”.

The brand identity is full of personality – bold typography, a cheeky graphic illustration, and a colour palette inspired by Australian native flowers was created to make consumers stop and smile. From packaging to visual storytelling, every element communicates the brand’s core mission: to spread happiness and reignite consumers’ love of honey.

 

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