SUPEX \ A rebrand inspired by paths taken in the pursuit of adventure
For 50 years, Supex has been a champion of the great outdoors and those that explore it. With increasing competition, and expectations for the best from customers, Supex sought to re-establish themselves as the trusted, humble, and energetic companion for all outdoor adventurers. As they continue to evolve and innovate, the brand must come back to their core proposition: making camping and caravaning fun, stress-free, and easy.
The delivery of a future focused brand strategy ensures Supex has alignment and clarity across the business. More than just products, Supex is a trusted source of advice, supporting seamless outdoor adventure experiences, with genuine customer service and on tap information. The brand identity brings to life the essence of ease and functionality. Inspired by the journey, a path which is unique to the individual, the adventurer now sits at the heart of the brand – the audience focus shifted from business to consumer. Supex makes sure you start the adventure prepared, ready for all that lies ahead.
Better Future Sydney Design Awards, Silver WinnerÂ
Supex, Rebrand