SUPEX \ A rebrand inspired by paths taken in the pursuit of adventure

 

A brand to inspire adventure

Tamar Kennard
SUPEX

“Tiny Hunter has been an invaluable partner in building and growing our brand. From day one, their expertise, creative insight, and strategic approach have had a real and lasting impact.

Their attention to detail, professionalism, and enthusiasm are second to none. The creative direction has been spot-on, and the execution – from the website to photoshoots, graphics, and beyond – has been outstanding.

A special thank you to the entire team, we would highly recommend Tiny Hunter to any business looking for a branding agency that delivers clarity, strategy, and creativity at the highest level.”

For 50 years, Supex has been a champion of the great outdoors and those that explore it. With increasing competition, and expectations for the best from customers, Supex sought to re-establish themselves as the trusted, humble, and energetic companion for all outdoor adventurers. As they continue to evolve and innovate, the brand must come back to their core proposition: making camping and caravaning fun, stress-free, and easy.

The delivery of a future focused brand strategy ensures Supex has alignment and clarity across the business. More than just products, Supex is a trusted source of advice, supporting seamless outdoor adventure experiences, with genuine customer service and on tap information. The brand identity brings to life the essence of ease and functionality. Inspired by the journey, a path which is unique to the individual, the adventurer now sits at the heart of the brand – the audience focus shifted from business to consumer. Supex makes sure you start the adventure prepared, ready for all that lies ahead.

 

AWARDS

2024

Better Future Sydney Design Awards, Silver Winner 
Supex, Rebrand

2025

Better Future Australian Design Awards, Silver Winner 
Supex, Rebrand

Better Future World Design Awards, Silver Winner 
Supex, Rebrand

© Tiny Hunter 2025 Privacy