Beautifully hand-crafted, statement pieces of jewellery are created to honour an individuals unique story. Together with their customers, TSM creates moment-defining treasures to be worn across generations.

In a fiercely competitive luxury market, TSM needed a brand that would reflect their highly bespoke and gem-first approach. Creating a premium, emotive and well-articulated brand is vital for ensuring they have a strong connection with their audience.

The new brand identity, through its bold colour palette, evokes the exquisite hues of naturally-coloured gemstones and the brand’s vibrant personality. Every element of the brand identity is crafted to reflect the brand’s adventurous nature and core desire to venture where others might hesitate.