Struggling to break into retailers and drive growth on shelf?
FMCG brands have just mere seconds to capture attention, communicate value and convert a shopper into a buyer. Most don’t.
This playbook gives you the tools to ensure your brand isn’t one of them. Assess how well your brand is positioned, packaged and presented to win over retailers and consumers.
In this free resource, you’ll gain insight into:
- How packaging influences purchase in 3–7 seconds
- The 4-point packaging test that reveals what your design says about your brand
- The psychology behind effective shelf presence
- How to align strategy, design and customer insight
- What retailers really want from your product
Discover how to win on the shelf and beyond with an effective brand and packaging strategy.
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