“AliWood engaged Tiny Hunter to manage our rebrand, and we are so happy with the end result. The team were professional and really invested in understanding our vision from the start. They transformed our brand with a fresh, modern aesthetic that captures who we are today while still honouring our past. The new direction has energised our entire team and is resonating strongly with our clients.”
AliWood is a supplier of premium, high-quality, aluminium-based products.
Over the years, their core business shifted from residential to large property projects, and their brand no longer reflected who they had become. To appeal to top-tier architects, designers, and developers, they needed a modern, design-led identity that positioned them as a leader in innovative architectural solutions.
We developed a new brand identity that embodies the essence of AliWood – innovation, beautiful design and collaboration. This is reflected in the meticulous craftsmanship of the brand mark, where letterforms create a sense of balance and possibility. Supporting graphics carve out space and create pathways to solutions, mirroring AliWood’s problem-solving approach. A timeless base colour palette conveys warmth and energy while offering a contemporary twist on classic earthy tones.
We’ve since designed, built and launched their new website, showcasing AliWood’s products in rich detail and serving as a portfolio that reflects the quality of their work.